UNSW Built Environment Industrial Design: Jason Khiang

16 07 2009

My first semester at UNSW just ended. That was really fast! As I had academic advanced standing, I went straight into Year 3. I guess time flew because it was a pretty intense and exciting design course. Passion forced me to really indulge throughout the duration of the course. 12 weeks was technically short, and we had so much to do. In a nutshell, it was an exhilarating ticking bomb, which exploded into a satisfactory finale.

Basically, we had 2 main projects for this semester’s design studio and 2 other minor ones. Everything was targeted towards sustainability – a main concern in recent years. Each project involved market research into the brief which was done in groups (thankfully). From there, we further developed the brief individually and came up with several concepts. We then picked one concept and refined the aesthetical and functional aspects. We also had to look into the possible methods of manufacturing the product.

For the first main project, Millennium Development Goals, the brief was to improve the lifestyles of a poverty-stricken country.  It was pretty challenging as technology was not really an option, because the product has to be cheap to manufacture and environmentally sustainable. My research group and I agreed to concentrate on children between the ages of 8 to 16 in East Timor. The design concept that I picked was a bag that will enable them to collect daily necessities (branches, fruits, etc) while on their way to school, and the form allows them to use it as a portable lap desk in school. The people in East Timor will be able to manufacture the product as the materials that I chose are readily accessible in their very own country. My aim was to create a simple design with flexibility in functions to suit their lifestyles.

Vessel bag

Vessel bag

Vessel bag Scenario board

Vessel bag Scenario board

Vessel bag - Choice of Materials

Vessel bag - Choice of Materials

Enabling Sustainable Communities was the second main project. I was allocated to a group, focusing on students’ lifestyles in Shalom College in UNSW. After a day of hanging out with the residents, I decided to make an improvement in the ‘clothes department.’ My aim was to discourage the use of laundry dryers, as statistical research proved that these mean machines are one of the highest energy consumers. Keeping environmental issues in mind, my design was a manually operable window blind that also acts as a clothes hanger. Another advantage is that it is financially friendly! However, this project was pretty tough without much guidance and with limited time constraints. From this project, I learnt that by changing one’s lifestyle, we eliminate environmental problems for the next generation.

ecoblinds - Scenario board - Night scene

ecoblinds - Scenario board - Night scene

ecoblinds: Scenario board - Opening of blinds

ecoblinds: Scenario board - Opening of blinds

ecoblinds: Choice of Materials

ecoblinds: Choice of Materials

Moving away from design studio, I also took a graphical course from COFA (College of Fine Arts), Marketing Research and Consumer Behaviour. Such courses allowed me to think of not only aesthetics but also marketability. As Industrial Designers, not only do we create, we must also sell. All in all, my first semester was really a great experience! Hopefully the remaining semesters will be as good, if not better.

UNSW Built Environment Industrial Design: Kin Jin Ly

1 07 2009

You would have thought that by 3rd year, life would be calmer, you’d be more settled down, and generally you’d be a well developed designer. Well, almost.

It’s still as intense and thought provoking as ever, Studio 3A and third year Industrial Design in general is where we add the technical layer to our design process & where we actually broaden our perspectives. No more fluffing about with dotty forms, we’ve got enough knowledge and experience to be creating real world products and that’s what we do, we create products. But it’s not only about that. We as Industrial Designers are at heart problem solvers, we just like to add that little bit of creative license to it.

As my tutor succinctly put it, we are ‘Agents of Change’. Sustainability and Cradle-to-Cradle processes are popping up all around us. Our aim should be to provide for those who live below the poverty line, for that other 90 percent is in fact a massive market that organisations can not only help to transform but potentially utilise when increasing their consumer base. There are barriers of course, political and economic being a prominent pair, but look how far we’ve come since the Industrial Revolution. We carry our lives on media devices yet there are people who live on less than $1 a day who can actually carry all their belongings with them on the bare of their back.

It’s not all about helping companies offload their manufacturing to China because it’s cheaper yet at the same time increasing the ecological costs of transportation. It’s not about utilising the most cutting edge technology to solve simple problems where ‘appropriate technology’ is economically within reach, is ecologically aware, and is socially responsible through the utilisation of local labour and resources. It’s not about creating that margin of profit where your products will become obsolete just in time for your next batch of products to be rolled out, contributing to the waste stream and giving someone on the other side of the world pittance for their livelihood that helped to create your object. Look at the world around you, look at the problems that burst out of every nook and cranny, and ask yourself, would I be willing to tackle those problems so that we do not run in intergenerational debt of resources with regards to our home, the Earth? Do I want to transform the lives of others, and make a difference? And whilst it seems somewhat idealistic, what you gain from Industrial Design, is a skill set, and knowledge that allows you to do what your heart desires.

Solve Problems.

That’s what our aim is in Studio 3A. By combining our knowledge of form manipulation, appropriate technology applications, materials and manufacture as well as our recently acquired understanding of consumer behaviours and systems thinking. There were two main projects this semester, one concerned developing a solution for a specific Millennium Development Goal for a particular region and the other was to enable sustainable communities on campus.

On the one hand with the MDG, we were trying to develop solutions for people half way around the world and that’s really hard when you can’t get first hand experience of what they’re going through. It’s one thing to get publication sources that state ‘facts’, it’s another to really try to ‘walk in their shoes’ and bring aid to their lives. My MDG was to reduce the child mortality rate in India and below you’ll be able to see that there are many factors that lead to the end result – death. Soap , something we take for granted but can save those childrens’ lives, is what my product produced. Basically my solution dealt with it by creating a make it yourself “Soap Box” where families would turn their waste ash and oil from cooking into soap. This project was rather intense as I found a real drive to try and figure out a solution to the problem; of course it still needs further refinement but still, an awesome project that broadened my perspectives.

Enabling sustainable communities happened right in our backyard, which was quite a change. It’s a lot different when you can interact with your client, get their feedback, get a first hand recount of what their needs are, what little details are needed, what they would like to see happen. Having a problem where the client is your tutor is different to one where your client happens to be a real person (not that our tutors aren’t real people …), let alone a child care centre. So for the childcare centre, we were dealing with issues of paper and food waste, child safety and energy consumption, water issues and generally trying to promote sustainable behaviours. Learning about consumer’s behaviours, which happened to be one of our courses for this semester, certainly helped out. Behaviour is affected by not only our thinking side, but our emotional side, it’s driven by the people around us, ourselves as well as incentives which make things much more appealing. So for me, I aimed to bring about sustainable behaviours by letting the kids have fun. How? Worm Farming! Kids love highly saturated objects, they love objects that tantalise their developing sensory perceptors and they love getting dirty! Or rather, they don’t mind getting dirty as much as the grown ups do.. So I developed a fun, yet functional worm farm that aimed to create a bond with the kids as they mixed learning and playing into their daily routine. You can see some of the renders below as well. Oh, and making the model required me to learn the black art of casting.

Model making is ridiculously fun, just don’t leave it too late, something after 3 years I still haven’t gotten a grasp of, ha! It can get messy, it can get ridiculously expensive, but at the end of the day, you’re investing in your career through the development of skills so it’s always worth the effort.

Anyways, that’s about it from me. You learn a lot doing design, you really develop as a person and you can have heaps of fun as well. So if you’re ready for a challenge, you know what to do.

UNSW Built Environment Industrial Design: Sascha Dal Santo

18 06 2009

Hi again!

This session just flew by – only seems like yesterday when I was writing my first blog!

This session was very full-on though; but it kept all us 3rd year Industrial Design kids busy, busy, busy!

Our studio class was primarily focused on environmentally sustainable design – we were assigned 4 projects overall which were based on this. One in particular allowed us to focus on designing solutions for the Millennium Development goals; designs that all worked in some manner to assist in reducing the world’s poverty rate. The project was really interesting, as it allowed us to think outside the square and consider designing for communities to which we don’t always focus on.

Another project we did focused on designing projects for community groups – either colleges or childcare centers – associated to UNSW, which would encourage sustainable behaviour within these communities. This was a really fun and interesting project too. I ended up designing a system of products that would enable and encourage group washing, as to reduce water consumption, time and energy.

We did a lot of group work within our marketing subjects: Marketing Research and Consumer Behaviour. Marketing Research was really insightful as we got to undertake fieldwork for an actual company and assist with the collection of information for the launch of their new product.  The company was Candy Brokers, and the new product was for their Florida’s Natural Impulse Snack Product. Candy Brokers is an importer and distributor of confectionary food products — Sydney based company.

They were introducing the new product for health conscious female customers — where we assisted in undertaking field work such as interviews, observations, focus groups etc. to gain as much information from the market as possible, and their insights into the new product.

Our Materials and Technology Workshop allowed us to gain further insight into CAD design and the drawing of tooling associated to different processes used within manufacturing and production.

Overall, despite how busy this session was – yet how quickly it went! – we all gained a great understanding of a wide range of different issues and topics within industrial design itself and also areas such as marketing.